Inicio Espectáculos Todos quieren su parte: Kylian Mbappé, el golpe de marketing con celebridades

Todos quieren su parte: Kylian Mbappé, el golpe de marketing con celebridades

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Thomas Bourseau

Editor

A fan of sports, Thomas grew up between the soccer ball and the basketball, his two passions since forever. A Master’s and Bachelor’s degree graduate from the European Institute of Journalism in Paris, he closely follows the adventures of Arsenal and the Los Angeles Lakers.

Kylian Mbappé was able to lay his hands on the World Cup in 2018 before narrowly missing the back-to-back in Qatar four years later. The captain of the French team approaching the 2026 edition took part in a staged setup in a commercial spot with other soccer stars gathered in one place.

This was the last competition before getting down to business. Last week marked the final international break for the national teams before the preparation for the World Cup in North America. From June 11 to July 19, Lionel Messi will defend his world champion title with the Argentinian team and will face 47 contenders for the ultimate title. Starting with the French team whose captain and favorite is Kylian Mbappé.

Messi, Vinicius Jr, Cristiano Ronaldo and Mbappé compete for the Lego version of the World Cup

The star of Real Madrid has been through two World Cup finals in as many participations. The man with four goals in two finals can match or beat the record of 16 goals by Miroslav Klose, who currently has 12 goals. In a brand advertisement for Lego to promote the World Cup on the other side of the Atlantic, Mbappé was joined around a table by Cristiano Ronaldo, Vinicius Jr, and of course, Lionel Messi.

The fierce battle between the four stars is won by a Lego fan boy.

The four leading figures from the French team, Portugal, Brazil, and Argentina playfully compete with the Lego structure of the World Cup with the desire to place their Lego figure in their likeness on the trophy. However, despite the battle and the fact that «everyone wants their part» as the slogan of the commercial spot confirms, a young boy had the final say by placing his hidden figure inside the World Cup at the very top. A playful exchange before settling scores on the American pitches next summer in case of a direct confrontation between the four nations.