Robotics, automation, and investment choices were at the heart of the Big Media event hosted by Sibylle Aoudjhane, a journalist at B Smart, broadcast on the occasion of Blue Day on March 31, during the Global Industrie trade show.
The highlight of the Global Industrie trade show, Blue Day on March 31 organized by French Fab, shed light on the major transformations in the industrial sector, between innovation and environmental transition. On the Big Media platform, hosted by Sibylle Aoudjhane, a journalist at B Smart, Marc-Henri Frouin, co-founder of Niryo, Matthieu Dussud, partner at McKinsey & Company, and Vincent Charlet, general manager of La Fabrique de l’Industrie, exchanged their views on the concrete levers of reindustrialization.
Robotics, automation, productivity, and investment decisions structured the discussions. Marc-Henri Frouin shared a practical experience, showing how robotics becomes an accessible tool for industrial SMEs when integrated into production processes and uses, beyond simple technological demonstration.
Matthieu Dussud provided a strategic and economic analysis of the ongoing transformations. While the adoption of industry 4.0 technologies is well underway, the real challenge now lies in scaling up. Without organizational evolution and skills development of teams, technological investments struggle to generate sustainable productivity gains.
Vincent Charlet complemented the analysis by pointing out that French SMEs and ETIs are not lagging behind their German or Italian counterparts in terms of initial adoption. The challenge lies more in the density of equipment and the intensity of technology usage, necessary conditions to remain competitive in a demanding international context.
All participants emphasized the importance of relying on concrete use cases to overcome cultural barriers and make robotics and artificial intelligence tools in the service of humans. A central issue for the success of reindustrialization and preparing the factory of tomorrow.







